Boots is rapidly expanding its wellness offering with the introduction of over 300 new products and 18 new brands across stores and online ahead of Global Wellness Day on June 14.
The health and beauty giant’s new brands include Absolute Collagen, The Nue Co, RUCI, Hair Gain, Smart Strains, and Air-UP, alongside TikTok-favourite brands Humantra and Selfish.
According to Retail Week, this expansion follows the launch of two own-brand wellness lines from Boots: Habi and Modern Chemistry.
The retailer called Habi a “new, vibrant” approach to wellness, focused on creating “good habits over hype.” Modern Chemistry offers “ingredient-led, science-backed” products developed by Boots experts. Both brands have launched supplement ranges and plan to expand into skincare this July.
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The wellness range is already available on Boots’ website, with a phased rollout planned for selected stores in the coming months as the retailer responds to growing customer demand.
Boots head of wellness Kirstie Thorley-Mitchell told Retail Week: “It is such an exciting time for wellness at Boots. Evolving quicker than ever before, we’re seeing huge demand from customers for products to support their health and beauty goals from the inside out.
“All our new wellness products are carefully selected and curated – we’re looking closely at what is trending on social media platforms like TikTok, as well as products that are highly efficacious.
“Alongside these exciting new brands are our new own-brands – HABI and Modern Chemistry, which are great examples of where health meets beauty in one holistic brand offering, featuring supplementation alongside skincare.”
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