Asos has rolled out its new tiered loyalty programme, rewarding shoppers with exclusive benefits and experiences every time they shop.
Asos.World, which was first trialled in March, offers members early access to new collections and sales, as well as priority back-in-stock alerts.
Customers are able to sign up for free to join the programme’s Stylist tier, while those who spend between £100 and over £750 annually on the retailer’s website will be promoted to the Curator, Icon and A-Lister tiers.
The online fashion giant said the loyalty scheme reflects the brand’s continued investment in customer experience and will evolve based on customer feedback.
-
Related Story
-
Head of loyalty Macy Hong said: “Our customers want to engage with Asos in a way that goes beyond just shopping. Asos.World creates opportunities for them to connect with the brand, discover new fashion and gain access to exclusive experiences.
“It’s a programme designed to reward loyalty while staying true to what makes Asos exciting and relevant – a dynamic fashion mix of our own brands and curated selection of partner brands.”
The retailer came under fire last month when it closed a number of customer accounts suddenly that left them unable to receive refunds on their orders.
It told Retail Gazette that the closures belonged to “a small group of customers whose shopping activity has consistently fallen outside our Fair Use policy.
Click here to sign up to Retail Gazette‘s free daily email newsletter
