Morrisons has introduced Google’s generative AI tool Gemini to help customers locate products in store amid its ongoing digital transformation.
The feature allows shoppers to search the items they are looking for and in turn, it will provide real-time locations of what aisle they can be found in, City AM reported.
The tool has been trained to handle typos, brand references, and vague phrases to return the closest matches based on each store’s specific layout and inventory.
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The retailer said the feature has already processed more than 50,000 daily searches during peak periods.
Morrisons director of data Peter Laflin told the publication: “The most common question that our colleagues in store get is: ‘Where can I find X?’ So if we can help customers answer that themselves through the app, that’s a win for them — and for our colleagues too.”
“We’ve used Google’s foundational models, but we’ve built the application and the way we use the models completely internally.”
The system uses Google Cloud’s Vertex AI platform and Gemini large language models (LLMs), but was developed by the retailer’s in-house data science team.
As part of Morrisons’ digital transformation, it was reported in May that the supermarket chain is testing out aisle-roaming “tally” robots in its stores to monitor how goods are being displayed on shelves.
The bots, which are being trialled across its Wetherby, Redcar and Stockton stores, use computer vision and AI to independently move through supermarket aisles multiple times per day to collect data.
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