Sainsbury’s is ramping up its loyalty offering with a summer competition for electric vehicle drivers, giving one customer the chance to win one million Nectar points – worth at least £5,000 – by charging their car.
The supermarket said the promotion is its biggest ever giveaway through Smart Charge, its ultra-rapid EV charging service, and runs until 20 July 2025.
To enter, EV drivers must use a Smart Charge bay and scan their Nectar card, automatically placing them into a prize draw to win the points, which can be redeemed across the loyalty scheme’s 500-plus brand partners.
Customers can spend points on groceries at Sainsbury’s, products from Argos, Tu and Habitat, or convert them into Avios for flights and Eurostar bookings. Points can also be donated to charities such as Comic Relief and The Woodland Trust.
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Sainsbury’s chief property and procurement officer and MD of Smart Charge Patrick Dunne said: “We’re proud to be the UK’s first EV charging service to offer loyalty rewards from Nectar. This giveaway is a brilliant way for us to further reward our loyal customers.”
Launched in early 2024, Smart Charge now offers more than 650 bays at 79 Sainsbury’s sites. The grocer fully owns and operates the service, which uses 100% sustainable power and offers speeds of over 100kW.
Nectar360 MD Amir Rasekh said the initiative is “a great way to reward EV drivers through Nectar,” and “an excellent example of how the Nectar coalition delivers loyalty everyone loves.”
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