Topshop has named Cara Delevingne as the face of its relaunch, reuniting with the British model more than a decade after she fronted the brand’s first-ever solo campaign in 2014.
The new 30-piece autumn/winter 2025 collection, launching exclusively online on 16 August, features sharp tailoring, statement outerwear, and updated versions of the brand’s cult denim styles including the Joni and Jamie jeans.
Delevingne said: “Coming back to Topshop now is more than a return — it’s about starting something new. This collection is about owning your style, your story, and feeling empowered to express that every day.”
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Shot in East London and styled by Justin Hamilton, the campaign reflects both the city and the model’s signature aesthetic.
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Topshop managing director Michelle Wilson added: “Cara perfectly embodies the Topshop spirit — bold, creative, and unapologetically herself. This partnership is more than a campaign; it’s a statement of intent as we reintroduce Topshop to the world.”
A capsule collection for 2026/27 is already in development, focusing on sustainability, inclusivity, and quality.
The relaunch forms part of a wider revival by new joint venture owners Asos and Heartland.
Earlier this month, the business announced it would return to the runway with a London fashion show this summer ahead of relaunching standalone Topshop.com and Topman.com platforms.
The brand also confirmed plans to re-enter bricks-and-mortar retail later this year with a semi-permanent high street presence.
Meanwhile this week, the fashion brand further confirmed European stockists including Printemps, Magasin du Nord, and McElhinneys in Ireland, while its UK wholesale partner is yet to be announced.
Wilson added: “We’re excited to bring Topshop back in person with a partner that will surprise a few people. We can’t wait to see the reaction when we launch.”
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