Very Group’s in-house creative agency HelloStudio has appointed former Target exec Beth Lowry as its new head of creative direction.
Lowry is set to join the brand’s Liverpool based creative team, and brings more than 20 years of industry experience across the UK and USA.
The exec most recently served as executive creative director of US giant Target and also worked as its creative director from September 2018 until February 2021.
She previously served as director of creative, brand and production for N Brown group from July 2016 to August 2018.
Under her new role, Lowry joins the retailer’s head of creative management, Julie Phelan, and will help to shape HelloStudio’s vision.
Related Story
Very Group chief customer officer Jessica Myers said: “Our internal creative team has been a huge source of pride for over 70 years and today HelloStudio is creating award-winning multi-channel content for household brands.
“We have strong foundations, and having Beth join the team to offer new, fresh ideas and direction to accelerate our ambition is really exciting. I can’t wait to see how her experience and eye for detail will bolster our creative offering though HelloStudio.”
Lowry added: “I’ve been very fortunate to have worked with some fantastic retail organisations. Such a sense of pride collaborating alongside dedicated teams, partners and colleagues, where together we crafted impactful creative work for an array of brands and multi-category businesses.
“Joining The Very Group is an exciting move for me. Not only will I be working alongside an incredibly talented and creative team, but I’m excited to be supporting Very Media Group in creating campaigns which our brand partners will love!”
The appointment comes after Very launched HelloStudio in April, with the marketing proposition designed to connect data-led creative capabilities to third-party brands.
The platform uses the retailer’s data from its 4.3m shoppers throughout the ideation process to collaborate with brand partners on new concepts.
Click here to sign up to Retail Gazette‘s free daily email newsletter
