Cosmetics brand Rituals is planning to launch an additional 15 UK and Ireland stores by the end of the year, as it opens its 100th shop.
The business said it wants to have 131 shops across the UK and Ireland by the end of 2025, Retail Week reported.
It aims to grow its Ireland estate from 16 to 18 shops, and to open 13 more stores across the UK.
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Rituals managing director of UK and Ireland Annemarie Forsyth told Retail Week explained that the UK was a “dynamic and inspiring market” for the retailer, and that its growth was centred around “deepening the connection with customers”.
“That means expanding into new regions, enhancing our presence in existing ones, and continuing to evolve how we show up across retail, digital, wholesale, and travel retail.
“We’re opening new stores and relocating others to better serve local communities, always guided by data and local insight.”
In May, Rituals unveiled plans to roll out its first UK “mind oasis” on London’s Oxford Street this October.
The initiative is set to blend “science-backed treatments with immersive design,” and will offer visitors a “bold new way to unwind,” according to the wellbeing brand.
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