Zara has unveiled its latest high-tech store concept in the UK for the first time, reopening its expanded Trafford Centre flagship after relocating within the mall.
The fashion giant‘s 32,291sq ft store — one of the largest in the UK — introduces its newest global flagship format, designed to blend fashion, architecture, sustainability and advanced technology for what it calls an “elevated shopping experience.”
Alongside its full womenswear, menswear, kidswear and fragrance ranges, the store features dedicated spaces for special collections including Zara Origins and Zara Athleticz.
The Athleticz line is prominently displayed near the windows to draw external attention, while formal menswear, women’s shoes and bags each occupy their own distinct “boutique-style” spaces.
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The store’s interior is made up of a sequence of interconnected rooms, each with its own entrance under a unifying portico.
The Trafford Centre flagship is also the first in the UK to feature Zara’s in-store automated clothes sorter. Fed garments manually, the system sorts items into sections and restocks the rails automatically — freeing staff to spend more time with customers.
Other in-store technology includes four assisted automated return stations and two additional automated drop-off points for online returns.
There is also a new assisted service table for side-by-side support and faster service flow, as well as several assisted checkout zones, including accessible payment stations. Customers can browse real-time inventory, locate products and arrange online order collection via the Zara app or website.
The store also features a cardboard collection point for recycling online packaging, a used clothing collection container in partnership with a charity, and a repair booking service, complementing Zara’s online pre-owned resale platform.
Zara said in a statement: “The reopening reinforces our commitment to retail innovation, offering customers a new destination where fashion, architecture, sustainability and advanced technology come together to create an elevated shopping experience.”
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