Fashion retailer AllSaints has promoted two of its staff members to C-suite positions.

Alex Didymiotis has been appointed chief people officer, while Alfie Meekings has taken on the role of chief transformation and technology officer.

Didymiotis joined AllSaints as global people and culture director in April 2024, bringing experience from senior roles at Charlotte Tilbury Beauty, TFG Brands and Phase Eight.

As chief people officer, she will continue to lead the group’s global talent agenda, culture initiatives and HR operations, according to the brand.

Meekings joined AllSaints as global director of transformation in November 2024.

He brings over a decade of leadership experience in business transformation and technology, with senior roles at Selfridges and Tesco, and consultancy work with Charlotte Tilbury Beauty.

AllSaints CEO Pete Wood said: “I’m delighted to have Alex and Alfie in these new leadership roles.

“Both have already made a substantial contribution since they joined us, and their expertise in people, technology and transformation is invaluable as we ensure that our brands are positioned as strongly as possible for the future.

“Promoting exceptional talent from within is a core part of our culture. I’m looking forward to continuing to work closely with both Alex and Alfie across both of our fantastic brands.”

The news comes after AllSaints revealed that it had restructured its head office operations last month, to help fuel future growth.

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