Pret A Manger is set to test meal deals in the UK this autumn as part of a wider push to deliver better value and drive lunchtime trade.
The sandwich and coffee chain said it will trial new meal deal formats in the final three months of 2025, offering options such as a croissant and drink or a sandwich, drink, and crisps.
The move is part of Pret’s medium-term strategy to increase transactions, grow market share, and appeal to value-conscious customers, the Standard reported.
CEO Pano Christou said: “Going forward our priority will be to drive transactions and sustainable growth by offering great value for money for Pret customers.
“Our focus will be on growing Pret’s market share in the UK and internationally, prioritising city centres and travel hubs, backed by the experience and expertise of additional world-class Board members and a strengthened Management team.”
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The meal deal trial follows a strong year of financial performance for the brand. Worldwide system sales across company-owned and franchise shops reached £1.2bn in 2024, up 10% from £1.1bn in 2023.
Earnings before adjustments were up 36% to £98m for the year, while like-for-like sales increased 2.8% The business also expanded its global footprint, reaching 717 shops and achieving 11% net shop growth.
Looking ahead, Pret plans to leverage its strengthened management team and new Board appointments, including Chairman José Cil, to accelerate growth in its UK and US markets, with a particular focus on city centres and travel hubs.
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