Fast fashion giant Shein will open its second London pop-up on Oxford Street later this month.
The temporary store, located at Future Stores on 95 Oxford Street, will run from 26–28 September and showcase the retailer’s autumn/winter 2025 collection.
Customers will be able to shop womenswear, including curve collections from brands such as Musera, Anewsta, Elenzga and Vuva Rella, alongside accessories from Missguided and MOTF.
The pop-up will also feature Shein’s home and lifestyle products.
-
Related Story
-
The space will host interactive elements including a glam bar, giveaways and a “video moment,” in line with the retailer’s ongoing push to boost its physical presence through experiential retail.
It comes as the fast fashion giant launches its ‘That New Fit Energy’ campaign, spotlighting pieces from its Shein Trends Store brands, including Glowmode and Anewsta, with a focus on tailoring, outerwear and athleisure.
The update comes as Shein is also reportedly weighing a move to relocate its headquarters from Singapore back to China in a bid to secure regulatory approval for its long-awaited Hong Kong IPO.
Click here to sign up to Retail Gazette‘s free daily email newsletter
