Superdry has opened a new shop in Nottingham, marking the first in the brand’s new store format.
The Superdry & Co store, which opened on 18 September, is the retailer’s first shop launch this year. The site introduces its new premium concept, designed to elevate the customer experience.
The 3,000 sq ft store is located on the corner of Low Pavement and Lister Gate in the city centre, and features a “lighter, brighter, and more contemporary design”.
As part of Superdry’s commitment to sustainable fashion, the shop includes a vintage clothing section, enabling customers to shop pre-loved styles alongside its latest collections.
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Superdry CEO and founder Julian Dunkerton said: “We’re delighted to be returning to Nottingham and to unveil the new ‘Superdry & Co’ store format to our valued customers in this vibrant city.
“The new design is lighter and brighter, creating the perfect backdrop for our AW25 collection of preppy and sophisticated pieces that inspire confidence and timeless style.
“I encourage the people of Nottingham to come and visit us with a fresh eye, and to rediscover the best of our brand.”
Superdry relaunched its Cult sub-brand earlier this year, with a dedicated website and rebrands at its Oxford Street and White City stores.
The business delisted from the London Stock Exchange in July 2024, as it began work on its restructuring plan.
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