The Perfume Shop is opening an experiential store at Metrocentre shopping mall in Gateshead, Tyne and Wear.
The store will feature a new layout and upgraded services, including a digital screen, and a personalised ribbon machine.
Additionally, it will offer the brand’s signature expert fragrance consultations, complimentary gift wrapping and a recycling service where customers can drop off used perfume bottles to receive 15% off their next purchase.
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From 26 September, The Perfume Shop will also offer a free bottle of fragrance to its first 15 shoppers with any purchase over £70.
A spokesperson said said: “We’re so excited to open our new store at Metrocentre and welcome perfume lovers through the doors.
“This refreshed space gives customers the chance to discover the latest launches, celebrity fragrances and timeless favourites, all with the expert advice and personal touches The Perfume Shop is known for.”
In May, it was reported that The Perfume Shop would be introducing two boutique stores to the UK in the summer, as part of its continued expansion.
The retailer launched stores at Brent Cross Shopping Centre, London and Lakeside Shopping Centre, Thurrock.
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