Asos is introducing a new premium menswear line called Asos Collective.
The collection, which launches on 20 October, will be rolled out on the retailer’s website.
The offering has been designed for “the modern wardrobe” and sells a selection of essentials made with “precision and purpose”.
The ecommerce giant said Asos Collective had been designed with a focus on “quality, inclusivity, and refined detail”.
The collection consists of layering garments such as shirts, hoodies and jumpers, alongside a selection of tapered, straight and barrel fit trousers.
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Prices vary from £20 for a heavyweight T-shirt to £250 for leather and suede jackets.
Asos menswear design director James Lawrence, said: “Asos Collective is about taking the everyday and refining it.
“We’ve rethought wardrobe staples with a focus on quality, fit and detail, creating pieces that are not just made to be worn, but made to last.
“It’s a collection that puts longevity and inclusivity at its heart while keeping style effortless and modern.”
Asos joins M&S in investing in menswear, with the rival retailer launching a drive to boost its menswear shoppers last month.
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