Sainsbury’s has partnered with Comic Relief for the launch of a new vodcast series to shine a light on “the joy of food” as the UK struggles with food poverty.
Hosted by broadcaster Si King (above) and featuring a range of guests, ‘A Recipe For:’ will celebrate the powerful memories food creates, while highlighting the reality for the 14 million people in the UK facing food poverty who still miss out.
The supermarket chain’s new series will include inspiring stories from those working to tackle food poverty, followed by a festive special with Comic Relief supporter and Strictly Come Dancing head judge, Shirley Ballas.
“We’re a nation that loves food. A single taste can take us back to favourite moments with friends and family but for the 14 million people facing food poverty in the UK, those joyful food memories are harder to come by. At Sainsbury’s, we believe the joy of good food should be available to everyone no matter their background or circumstance,” said Ruth Cranston, director of sustainability at Sainsbury’s.
“That’s why we’re proud to launch A Recipe For… – a celebration of food memories from well-known voices and everyday heroes. Through this series, we’re shining a light on the incredible charities working tirelessly to tackle food poverty across the UK.
She continued: “We’re calling on our customers to help Sainsbury’s and Comic Relief fight food poverty by donating in-store, online, or with Nectar. Together we can make good food a reality for everyone.”
The series is part of Sainsbury’s ongoing programme with the charity, which aims to tackle food poverty and ensure that everyone has access to the joy, memories and connection that food brings.
Samir Patel, CEO of Comic Relief said: “Whether it’s the comfort of a favourite meal, a cherished family recipe, or a moment to celebrate with loved ones around a table, food holds special memories for so many of us. Yet, for millions across the country, food has become a source of huge worry. Food poverty is rising, and more people than ever are struggling to feed themselves and their families.”
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