Athleisure brand Lululemon is set to make its Midlands debut at Birmingham’s Bullrings shopping centre, with a brand-new 5,700 sq ft store.
The new site will showcase Lululemon’s latest range of activewear products for yoga, running, training, tennis, golf and other sporting activities, across womenswear, menswear and accessories lines.
As part of the expansion, the Canadian brand will seek to create a community through a local grassroots approach, involving running clubs and group exercise sessions.
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Paul O’Brien, director of leasing & commercialisation at Hammersson, which operates the Bullring, said: “We are committed to bringing the most exciting and dynamic brands to Bullring to deliver what our customers want.
“Bringing lululemon to the Midlands for the first time is a testament to the appeal of Bullring, a best-in-class destination with an exceptional line-up of big-name retailers.”
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