American luxury retailer Coach has just opened its new flagship for the Midlands area in Birmingham’s Bullring shopping centre.
The 280sq m store is located on the upper east level, in a part of the centre that places it in proximity to a number of high-end retail brands.
Coach said the Midlands flagship marks its fourth store outside of London, stocking the brand’s full range of bags, footwear, outerwear and accessories.
READ MORE: Coach to make regional debut in Birmingham
“We are thrilled to trade alongside such an esteemed list of luxury labels and at such an iconic location,” Coach Europe president Catherine Levesque said.
“The centre‘s exceptional footfall is a great opportunity for us to offer our luxury products to an ever-growing affluent customer base.”
Nearby, Hugo Boss recently launched its new-look store following a major investment in its fit out.
In addition to the brands above, the last 12 months Bullring has also welcomed regional debuts for Volkswagen, Ben Sherman, T2, New Look Men, Smashbox and Russell & Bromley.
Bullring has an annual footfall of over 36 million.