// Selfridges has opened its biggest Christmas Shop to date
// The Christmas Shop will showcase Selfridges’ favourite seasonal product stories
Selfridges has officially opened its biggest Christmas Shop to date as it creates a “must-visit destination for a festive day out in London”.
The luxury department store said the Christmas shop is 20% bigger than last year and is located on the fourth floor of the Oxford Street store.
The Christmas Shop will showcase Selfridges’ favourite seasonal product stories, and will offer decorations, lighting, ornaments, advent calendars, gift wrap and cards alongside personalisation services.
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Selfridges said half of the decorations are exclusive and cannot be found anywhere else in the UK.
A total of 60% of the decorations available are Project Earth labelled as being more planet-friendly options.
Selfridges has found that searching for Christmas decorations on its website have risen by 60%, while searches for advent calendars have risen by 350%.
