Birmingham is set to welcome US accessories and lifestyle label Coach after the luxury retailer signed on a store in the Bullring shopping centre.

The 3010sq ft store will be the second store outside of London for Coach, after the recent opening of its unit in Leeds at Victoria Quarter.

The opening date for the retailer‘s Birmingham store has not yet been revealed, but it will be located on the upper east level of the centre, and will stock the full range of bags, footwear, outerwear and accessories.

“This latest signing reflects the strength of Bullring‘s leading retail mix, attracting high-end, aspirational brands to Birmingham,” said Ian Mitchell, the UK commercial director of Bullring‘s parent company Hammerson.

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