// Yoox strengthens marketplace by adding its home décor and art category
// The fashion retailer said it is working on strengthening its product and brand offering
Yoox has expanded its marketplace by adding its home décor and art category to the platform.
The fashion retailer said it is working on strengthening its product and brand offering with the new launch.
Yoox first launched its home décor and art category in 2006.
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The retailer said the category will see an increase of almost 10,000 products in the first two months of the launch alone.
Currently, the marketplace features over 300,000 new products from 2000 brands across jewellery, ready-to-wear, accessories, footwear and now home décor for customers in Europe to choose from.
“For over two decades, Yoox has been at the forefront of innovation, continuously pushing boundaries to create a unique shopping experience for its customers,” Yoox managing director, Valentina Visconti Prasca said.
“Yoox was born as a one-stop lifestyle store, offering everything from fashion and accessories to design and art; with the launch of home décor and art, we draw from our heritage roots, creating a holistic 360 degree lifestyle offering for customers, and enabling them to elevate their living space with some of the most renowned home and design brands.”
The Yoox Marketplace is currently live in almost 30 European markets, with the highest volume of orders coming from Italy, Germany, Spain and France.
Further expansion is set to follow in the US and Middle East.
