// TAG Heuer has opened its first standalone boutique in Birmingham’s Bullring
// The retailer said it is eager to enhance its consumer experience with existing shoppers and welcome new ones into its “immersive store”
Luxury watch retailer TAG Heuer has opened its first standalone showroom in Birmingham, debuting its new design concept.
Situated on level seven of the Bullring, the 1,400 sq ft boutique “offers customers a fully immersive TAG Heuer experience” as well as a selection of its heritage timepieces, including the Carrera which celebrates its 60th anniversary this year.
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TAG Heuer, managing director UK & Ireland Rob Diver said: “We place a key focus on strategic locations. It was a clear choice to grow the brand’s presence in Birmingham and open our first standalone boutique within the iconic Bullring. With this new opening and launch of our creative design concept, we are eager to enhance our consumer experience with existing customers and welcome new customers into our immersive store.”
Bullring & Grand Central general manager Dan Murphy said: “TAG Heuer opening a standalone store at the Bullring further elevates the destination’s luxury shopping experience, and strengthens our line-up of premium watch and jewellery retailers. The debut of this innovative design concept, combined with TAG Heuer’s collection of iconic watches, makes for a great addition to Birmingham’s retail scene.”
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