// The London Marathon extends its current partnership with Tag Heuer to 2023
// The retailer has been a sponsor of the London Marathon since 2016
Tag Heuer, the Swiss luxury watch brand has renewed its contract to be the Official Timekeeper of the Virgin Money London Marathon.
This means the brand will be the Official Timekeeper for the sixth consecutive year and has also committed to the 2022 and 2023 races.
The retailer has been a sponsor of the London Marathon since 2016 and this year’s edition, which was postponed from April, will take place on Sunday October 3 with 50,000 runners.
Mirroring the largely virtual event last year, that saw nearly 40,000 people take part remotely, there will also be the opportunity to take part from afar.
TAG Heuer managing director, UK & Ireland Rob Diver, said: “We are delighted to continue our partnership with the London Marathon; an iconic race in which elite athletes and amateurs alike can push themselves in the ultimate endurance test.
“The London Marathon embodies the spirit of TAG Heuer and we are thrilled to support, and keep runners connected, as the race returns to its traditional format around London’s historic landmarks.”
London Marathon event director Hugh Brasher said, “We are proud of our great relationship with TAG Heuer since 2016 based on our mutual commitment to excellence and a desire to constantly seek improvements and innovations. We are looking forward to developing our partnership further in the years to come.”