Luxury fashion giants Kering & LVMH ban use of size zero models

Kering LVMH

The parent companies of luxury retailers like Gucci, Louis Vuitton, Stella McCartney and Dior have announced they are banning the use of size zero models under a new “well-being charter” across all their brands.

Kering and LVMH — formally known as LVMH Moet Hennessy Louis Vuitton — have both committed to banning the casting of French size 32 for women. This is the equivalent of a US size zero or UK size four.

The companies said they would only work with models who are able to present a valid medical certificate “attesting to their good health and ability to work”.

Their brands must also no longer hire models aged under 16 for shoots or cat walk shows representing adults.

The policy is expected to be implemented during the upcoming fashion week in New York, and in London when it starts on September 15.

The policy also comes after years of debate around the use of ultra-thin models in the fashion and beauty industries, and how it could lead to eating disorders and self-esteem issues for women generally.

In a joint statement, Kering & LVMH said: “Respecting the dignity of every man and woman is at the heart of both groups’ values.

“Having always cared for the well-being of models, LVMH and Kering feel that they have a specific responsibility, as leaders in the industry, to go one step further with their brands.

“This charter, which is applicable worldwide, reflects high standards of integrity, responsibility and respect for those concerned.”

Kering chief executive and chairman Francois-Henri Pinault added: “We hope to inspire the entire industry to follow suit, thus making a real difference in the working conditions of fashion models industry-wide.”

LVMH board member Antoine Arnault said: “The well-being of models is of great importance to us.

“As the leader in the luxury sector, we believe it is our role to be at the forefront of this initiative.

“We have the responsibility of building new standards for fashion and we hope to be followed by other players in our sector.”

LVMH’s empire includes Louis Vuitton, Marc Jacobs, Christian Dior, Sephora, Givenchy, Fendi, Tag Heuer, Bulgari, Kenzo, online retailer 24  Sèvres, and various upmarket alcohol and cosmetics brands.

Kering’s brands include Gucci, Yves Saint Laurent, Stella McCartney, Alexander McQueen and Puma.

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