// TAG Heuer opens its new standalone 882 sq ft boutique in Covent Garden
// The store joins the retailer’s flagship location at 449 Oxford Street
The Luxury watch retailer Tag Heuer has opened the doors to its second standalone boutique in London at 5 James Street in Covent Garden.
It joins the flagship store on Oxford Street, becoming the retailer’s second standalone boutique in the capital.
The new space features the latest innovations including the Tag Heuer manufacture Heuer 02 movement, special editions and haute horology timepieces.
Heuer UK and Ireland managing director Rob Diver said: “Covent Garden is the perfect expression of a metropolitan, luxury retail destination. As Tag Heuer already enjoys very high levels of awareness all over the capital, we look forward to building on this even more by showcasing the best of Tag Heuer and welcoming clients into this new boutique.”
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