// Flannels opens its 22,000 sq ft. store in Southampton – the first to feature an all-new beauty edit
// The fashion retailer has plans to open up to 10 beauty edit concept spaces in key regional locations by 2025
Flannels has opened the doors to its newest store in Southampton.
Situated in West Quay shopping centre, the 22,000 sq. ft store will house a curation of men’s, women’s and junior luxury designer clothing and accessories from various luxury brands, including Alexander McQueen, Balenciaga, Burberry, Dolce and Gabbana, and Versace.
Alongside its fashion selection, the new store marks another milestone in the retailer’s major and long-term investment into the beauty category.
READ MORE: Flannels set to open a new store in Essex
With the vision to disrupt the ‘London centric’ beauty market, Flannels Southampton will house an all-new Beauty edit.
Offering a mix of key beauty category players from the best in bath and body to fragrance, skincare and colour cosmetics – the Flannels Beauty edit will connect the best brands in beauty to a wider audience, with plans to open up to ten beauty edit concept spaces in key regional locations by 2025.
Frasers Group, group head of luxury retail development Lauren Barrie said: “Continuing
the momentum from the opening of our flagship stores earlier this year, we’re really proud to open our next Regional boutique in the heart of Southampton. As we continue to expand and develop our vision, the store brings to life the Flannels brand in a physical space – and for the first time, showcases an all-new beauty concept.
This first-of-its-kind, for Flannels, beauty edit sits alongside the biggest brands in luxury fashion – providing an engaging shopping destination like no other in the city.”
Familiar brands such as Chloe, Cartier, Moschino and Prada will sit alongside newer names who until now have only had a limited regional presence – including Boy Smells, Sarah Chapman, Nudestix and Medik8.
The Southampton opening will also introduce a number of new brands to Flannels Beauty’s extensive offering, including The Inkey List, Kate Somerville, Chantecaille and Living Proof.
Flannels Beauty is also the exclusive bricks-and-mortar stockist of Patrick Ta and Jouer, both of which can be shopped at it’s new beauty edit in Southampton.
Flannels’ creative consultant and partner at luxury designers Argent Jack Bridges said: “Flannels Southampton builds on the foundations of Flannels’ DNA and marks as the beginning of a key expansion outside of the principal Flannels beauty hall.
“Showcasing a unique store design and incorporating new concepts – the space has been designed as an extension of Flannels’ flagship stores, providing a retail destination with a unique beauty space, outstanding store designs and exceptional service led propositions.”