Louis Vuitton, Marc Jacobs, Dior parent company branches out to ecommerce

24 Sèvres is coming soon, and will be the only multi-brand online retailer that sells Louis Vuitton and Dior products.

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LVMH (Image source: Shutterstock)

The parent company of luxury retailers Louis Vuitton, Dior, Marc Jacobs and Bulgari has unveiled plans for a multi-brand ecommerce site that will launch on June 6.

LVMH, otherwise known as LVMH Moet Hennessy Louis Vuitton, will introduce “24 Sèvres” in 70 markets worldwide and offer products such as luggage, fashion items and cosmetics from more than 150 brands — 20 of which are company’s own.

The new website will also be the only multi-brand online retailer to sell Dior and Louis Vuitton products.

24 Sèvres is being led by former Apple executive Ian Rogers, who joined LVMH in 2015, and a team of 60. Their aim is to trade in 75 markets worldwide.

It’s not the first time retail giant has branched out to online retail, after it closed its eLuxury site in 2009 due to the lack of success and demand at the time.

24 Sèvres is named after the Rue de Sèvres location of Le Bon Marché, an upmarket department store owned by LVMH, in the Paris’ 7th arrondissement.

A global retail empire run by France’s richest person Bernard Arnault, LVMH also owns Sephora, Givenchy, Fendi, Tag Heuer, Kenzo and various upmarket alcohol and cosmetics brands.

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