Russell & Bromley has made its regional debut in Birmingham by opening a store in the Bullring.
Initially announced in March, the 2799sq ft shop is now open and located on on the upper east level of the shopping centre, alongside Diesel and Swarovski.
The new store also forms part of Russell & Bromley‘s UK expansion strategy, with further openings outside of London in the pipeline.
“We are delighted to open our latest store in the iconic Bullring Birmingham location,” the retailer said in a statement.
READ MORE: Volkswagen drives into Birmingham‘s Bullring with new concept store
“Bringing luxury shoes and accessories to this exciting city, the store will stock exclusive and hand crafted Italian made Russell & Bromley products for men, women and children.”
The introduction of the British luxury footwear and accessories brand – a favourite of Prime Minister Theresa May – at the Bullring follows a string of high-profile new stores from Ben Sherman, New Look Men, Smashbox and even Volkswagon.
US luxury brand Coach is also expected to open its doors at the Bullring later this month.
“[Russell & Bromley’s] debut in Birmingham marks an important first for Bullring and will soon be joined by a new Coach store later this month, another brand first for the city,” Bullring general manager Michaela Moore said.
“These openings cement the centre‘s position as the leading regional retail and leisure destination, and are reflective of both Bullring and the city‘s ever-growing appeal.”
Click here to sign up to Retail Gazette‘s free daily email newsletter
