// PETA has submitted a shareholder resolution to Lululemon’s board of directors calling for a report on its slaughter methods.
// The activist group said that if the methods are found to be incompatible with Lululemon’s animal welfare policy, shareholders will need to know
Animal rights activist group PETA, which owns shares of Lululemon, submitted a shareholder resolution request Wednesday to the activewear retailer’s board, asking Lululemon to reveal information regarding how its ources its goose down, which is used in some jackets.
PETA said shareholders have a right to know if Lululemon’s practices are “incompatible” with its animal welfare policy, and if so, how the company plans to reduce its impact on the animals.
“Lululemon is selling jackets filled with the feathers of birds who are violently killed, betraying the yoga principle of ahimsa, or nonviolence, that it splashes on its shopping bags,” Tracy Reiman, PETA’s executive vice president, said in a statement.
READ MORE: Peloton sues Lululemon in feud over bike company’s clothing line
“PETA’s resolution would prove to Lululemon that it’s misleading its customers about the suffering and deaths of animals in its supply chain.”
Currently, Lululemon says that animals in its supply chain are “humanely” treated by relying on the Responsible Down Standard (RDS), but PETA investigations have connected RDS-certified suppliers with live plucking.
PETA also pointed out that although Lululemon asserts that “[w]e require that animals in our supply chain are treated humanely and with respect,” all birds used for down end up at slaughterhouses, where they are typically hung upside down, and subjected to other inhumane treatments.
“More and more consumers are prioritizing corporate transparency and cruelty-free fashion,” PETA said in its resolution.
“Lululemon’s consumer base expects our company to uphold values, such as mindfulness and honesty touted on its website. Consequently, our shareholders deserve full disclosure on the slaughter methods used to obtain down in order to assess whether or not these methods align with our company’s humane claims and values.”
Click here to sign up to Retail Gazette‘s free daily email newsletter
