Ben Sherman is preparing to make its bricks-and-mortar debut in Birmingham next month, in what will also be the fashion brand’s first store outside of London.
The 1770sq ft store will open in LinkStreet, the Hammerson-owned retail space that connects the Bullring and Grand Central shopping centres, and will join Pretty Green, Barber Barber, and a host of pop-up retailers.
The new store will sell menswear, womenswear, kidswear and footwear.
“We are delighted to be opening our first store outside of London at Bullring’s LinkStreet,” a Ben Sherman spokesperson said.
“We are looking forward to joining the exciting and original tenant line-up and bringing our high quality collections to Birmingham.”