Ann Summers is rolling out body cameras to staff in 23 of its shops nationwide following a trial.
The lingerie specialist is introducing the cameras after an eight-week trial throughout three of its shops in August, Drapers reported.
The business is reportedly prioritising sites where it has had “a history of incidents or higher risk”.
The trial followed workers across the retail industry facing “increasing incidents of abuse and threats”.
The move has been designed to provide additional “reassurance to colleagues, deter aggressive behaviour and ensure a safer shopping environment.”
Additionally, the retailer is set to increase staff training with body cameras in the future, using tactics such as practical role play and guidance on shopper privacy.
The initial deployment of the body-worn cameras is forecast to be completed before Christmas, with the launch continuing into next year.
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Speaking to the publication, CEO Maria Hollins said: “At Ann Summers, the safety and wellbeing of our colleagues and customers is our top priority.
“The trial has shown that body worn cameras can make a real difference in creating a safer, more welcoming environment in our stores.
“Our rollout is just one part of our ongoing commitment to personal safety and creating a positive and secure environment for everyone at Ann Summers.”
Ann Summers said that it continued to “review its approach” to its in-store security and was working with law enforcement and retail partners to fight retail crime.
In October, Tesco unveiled plans to roll out body worn cameras to over 5,000 delivery drivers in 100 of its stores by the end of this year, to help them feel safe at work.
Earlier this year, H&M also joined a growing list of retailers giving their staff bodycams to combat theft.
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