John Lewis has unveiled its Christmas advert for 2025, featuring a 90s club classic.
The retailer’s advert focuses on a father-son relationship, with Alison Limerick’s club hit “Where Love Lies” bringing the pair together.
Created by Saatchi & Saatchi, it shows a teenage boy gifting his dad the memory-inducing 1990s vinyl record on Christmas Day.
The dad is shown discovering the unopened gift as he tidies away wrapping paper from under the tree.
Upon opening the gift, he plays it on his record player and is transported back to dancing in a 1990s club.
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Flashbacks then show his son as a toddler and baby, before the pair end back in their living room to share a hug and laugh.
British singer Labrinth provides a new, slower version of the club anthem for the latter part of the ad.
The department store is set to sell a limited edition vinyl record with both versions of the track through the Rough Trade record shop sections of its stores and through its shopping app.
Profits from the record will be given to the John Lewis Partnership’s Building Happier Futures programme, which supports those that have grown up in care.
John Lewis brand director Rosie Hanley said: “There’s lots of John Lewis DNA in there, there’s emotion, there’s storytelling, there’s family relationships, but I think we’ve moved it on and done the unexpected this year through the choice of the music.”
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