Fashion brand Juicy Couture is in discussions to launch additional London shops next year.
Speaking to Drapers, Batra Group director Rajiv Batra, whose business has the official licensing rights for Juicy Couture in the UK and Europe, said the retailer would launch a new London shop next autumn, but not before, since “sales are skewed 60-65% in the [autumn]”.
Although he said that the shop would be in the capital, he did not reveal location specifics.
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Details are forecast to be confirmed by March or April 2026, with additional sites being considered for the future.
In December 2024, it was reported that Juicy Couture was making its return to physical retail in the UK after seven years, with the opening of a new store at Westfield Stratford City.
The brand’s UK stores, including its locations on Regent Street and in Westfield White City, were closed in May 2017 as part of the brand’s shift to focus on wholesale, ecommerce and concessions.
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