Superdrug has announced a partnership with Just Eat, to bring customers delivery of more than 8,000 products in as little as 30 minutes.
From November, shoppers in selected postcodes will be able to order from 29 Superdrug stores including, Marble Arch, Glasgow Fort Shopping Centre and Bristol Gallagher Retail Park, with the plan for the initiative to be nationwide by March 2026.
The service enables customers to order directly through the Just Eat app or website, select their local Superdrug store, and choose from products across 43 categories.
Orders are picked and packed in-store and delivered by Just Eat couriers, meaning customers can receive products from Superdrug’s own-brand beauty and health ranges and leading brands within 30 minutes.
This initiative forms part of the cosmetic giant’s continued O+O (online and offline) strategy, designed to offer a truly connected shopping experience across all channels.
Related Story
It comes after the brand has been the most searched high street retailer on Just Eat yet to join the platform this year.
Superdrug chief operating officer Simon Comins said: “We’re thrilled to partner with Just Eat, bringing our customers their favourite products straight to their door in thirty minutes or less.
“It’s no surprise that Superdrug is the most-searched retailer on the platform, and this partnership perfectly supports our goal to make shopping with us as seamless and convenient as possible, wherever and however our customers choose to shop.”
Earlier this month, Just Eat Takeaway confirmed plans to cease operations in Australia, ending its Menulog brand’s 20-year presence in the market.
The decision followed what the food delivery service described as “careful consideration” and formed part of a broader strategy to focus on accelerating growth and investment across its core international markets.
Click here to sign up to Retail Gazette‘s free daily email newsletter
