Ann Summers reduces losses as sales edge up

Ann Summers
FashionNews

Ann Summers saw losses narrow in its annual results, as sales nudged up.

The lingerie specialist reported a pre tax operating loss of £3m for the 52 weeks to 28 June, compared to a £13m loss the year before.

Adjusted EBITDA hit £100,000 over the period, from a £5.6m EBITDA loss the year prior.

The brand’s gross profit grew 0.5% year on year to £58.5m.

Ann Summers posted a £93.4m turnover for the year, compared to a £93m turnover in 2024.

The retailer reduced its headcount from 1,180 to 1,011 over the year, after increasing it the year before.



CEO Maria Hollins said: “The financial year 2024-25 has been one of resilience and strategic adaptation for Ann Summers.

“Against a backdrop of persistent economic uncertainty, rising inflation, and the ongoing cost-of-living crisis, the retail sector has faced significant headwinds both in the UK and globally. 

“Despite these challenges, our business has demonstrated agility and determination, focusing on operational efficiency, customer experience, and long-term sustainability.”

Ann Summers highlighted its “enhanced customer experience” over the year, via investments in improved technology and shop upgrades.

Hollins added: “Looking ahead, our strategy remains focused on profitable growth, market-leading product innovation, and outstanding customer experience.

“We will continue to drive efficiencies, expand our reach, and invest in sustainable, ethical practices.”

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Ann Summers saw losses narrow in its annual results, as sales nudged up.

The lingerie specialist reported a pre tax operating loss of £3m for the 52 weeks to 28 June, compared to a £13m loss the year before.

Adjusted EBITDA hit £100,000 over the period, from a £5.6m EBITDA loss the year prior.

The brand’s gross profit grew 0.5% year on year to £58.5m.

Ann Summers posted a £93.4m turnover for the year, compared to a £93m turnover in 2024.

The retailer reduced its headcount from 1,180 to 1,011 over the year, after increasing it the year before.



CEO Maria Hollins said: “The financial year 2024-25 has been one of resilience and strategic adaptation for Ann Summers.

“Against a backdrop of persistent economic uncertainty, rising inflation, and the ongoing cost-of-living crisis, the retail sector has faced significant headwinds both in the UK and globally. 

“Despite these challenges, our business has demonstrated agility and determination, focusing on operational efficiency, customer experience, and long-term sustainability.”

Ann Summers highlighted its “enhanced customer experience” over the year, via investments in improved technology and shop upgrades.

Hollins added: “Looking ahead, our strategy remains focused on profitable growth, market-leading product innovation, and outstanding customer experience.

“We will continue to drive efficiencies, expand our reach, and invest in sustainable, ethical practices.”

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