Deliveroo and fashion rental platform Hurr are expanding their “dress to door” partnership.
The scheme is now available across more UK areas, including Manchester, Birmingham, Greater London, Kent, Northampton, Staffordshire, as well as further locations in Central London.
The announcement follows the companies’ London-focused trial of the initiative last year, and spotlights the women behind Hurr’s “lender” community.
For the first time, Deliveroo users will be able to rent directly from the local wardrobes run by women in locations across the UK, with delivery in as little as 20 minutes.
The initiative aims to empower female entrepreneurship, making it easier for lenders to grow their businesses while offering customers “fast, convenient” access to outfits.
Through the delivery giant’s app, users will be able to browse a selection of pre-loved fashion from Hurr’s top community lenders.
Each rental from the fashion retailer arrives with a returns label and instructions.
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Deliveroo vice president of new verticals Suzy McClintock said: “We’re thrilled to take our partnership with Hurr to more towns and cities across the UK just in time for the festive season.
“This next phase brings together the speed of Deliveroo with the creativity and entrepreneurship of Hurr’s lender community, connecting our customers with even faster, easier access to standout slow fashion.
“From gifts and decorations, to Christmas trees and fashion, we are building an exciting new destination for Christmas shopping.”
Hurr CEO Lauren Roberts added: “Our community is at the heart of everything we do at Hurr, and this next chapter of our partnership with Deliveroo is all about them, the thousands of incredible women who rent out their wardrobes and champion circular fashion every day.
“We’re proud to bring ‘dress to door’ to more areas of the UK, empowering our lenders with new customers, new reach and new earning potential, through a platform as well-loved as Deliveroo.”
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