Delivery service Deliveroo will now offer on-demand delivery for The Entertainers’ product lines.

The toy company joins an increasing list of retailers who are partnering with Deliveroo this festive season.

As part of the new agreement, consumers will be able to purchase over 5000 products through the new service, including Lego sets, Hatchanimals Alive! and Gabby’s Dollhouse.

Suzy McClintock, VP of New Verticals at Deliveroo said: “At Deliveroo our priority is to bring the best of the local high-street to our customers’ doors, and this partnership does just that.

“The Entertainer is the UK’s largest independent toy retailer, and we’re proud to be partnering with such a prestigious retailer to provide our customers with the best in class of toys, games and gifts, just in time for the festive season.”

Andrew Murphy, chief executive officer of The Entertainer, said: “We’re delighted to announce our new partnership with Deliveroo, bringing shoppers a brand-new and even quicker way to buy the toys and games they love, in a first for both brands.

“As the UK’s most convenient toy retailer with over 1,000 concessions, we’re incredibly proud to add Deliveroo to our growing selection of ‘Toy Box’ partners. We are confident this partnership will drive growth for both brands, opening up new opportunities for customers to buy our exciting range of toys for every budget in the run-up to Christmas, and beyond.”