George at Asda has unveiled media personality Ashley Roberts as the new face of its Gym Locker activewear collection.
The partnership unites Roberts’ love of fitness and fashion with “high-performance, affordable activewear designed for real life,” according to the retailer.
The collection features a colour palette of forest green, chocolate, black and graphite, with products ranging from standout statement pieces to everyday essentials.
Designed to support every workout, the range is inclusive of all fitness levels, ages and body types, the business said.
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The Gym Locker collection is available in selected stores and online at George.com.
Roberts said: “I’m all about comfort and being able to move freely without compromising on function or style – and the Gym Locker range delivers exactly that.
“It gives me the support I need for my workouts, and the split-hem leggings are a real favourite of mine.”
The move comes after the retail giant opened its second standalone George concept store in October, as it continued its plans to replace its Asda Living brand portfolio across the UK.
The store, which opened in Hull on 31 October, features a completely new layout to showcase the best of George clothing and homeware.
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