Boots Opticians has unveiled a new brand advertising campaign, highlighting the range of services available at the retailer.
Showcased across TV, radio, social media and OOH and developed with media agency The River Group, the optician’s new ‘because there’s only one choice’ campaign features four short scenes that focus on everyday moments made possible by clear vision
Launching today (16 January), the advert includes seeing a child’s artwork clearly, playing sport while wearing contact lenses and making a strong first impression through stylish eyewear.
“We are proud to be launching our new brand campaign to reinforce why Boots Opticians is the trusted destination for innovation in eye health, clinical expertise and style,” said Boots Opticians head of marketing Guy Smith.
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“Through this campaign, we are shining a light on relatable moments to highlight all the reasons why Boots Opticians is the clear choice, because good vision matters and so do the moments it helps you enjoy.”
The River Group CEO Nicola Murphy said: “We are delighted to be working with Boots Opticians on its new brand campaign and to drive forward its mission to help the nation ‘see what’s possible.’
“With ‘because’ we created a single piece of typography utilising the memorable and iconic Boots font, that delivers a consistent message across multiple channels, reinforcing why Boots Opticians is the best destination for expert eye care and style.”
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