Burberry saw sales rise over the Christmas quarter, as it said customers responded to its refreshed brand strategy and renewed focus on core product categories.

In a third-quarter trading update covering the 13 weeks ending 27 December 2025, the luxury fashion house reported retail revenue of £665m, up 1% year on year.

Comparable store sales rose 3%, marking the second consecutive quarter of flat or positive growth across all regions.

The company said it achieved strong engagement with its festive and outerwear-led campaigns.

Chief executive Joshua Schulman said: “During the festive quarter, we continued to build momentum with our Burberry Forward strategy, delivering sequential improvement in comparable sales growth and an improved quality of revenue across channels and geographies.

“Our customers responded to our immersive Timeless British Luxury campaigns and experiences while the continued strength in our core outerwear category is now extending into accessories and ready-to-wear.”

Robyn Duffy, consumer markets senior analyst at RSM UK, said: “Today’s results which cover the crucial Christmas trading period see quarter-on-quarter improvement for Burberry.

“Even as the business faced much tougher year-on-year comparisons in Q3, showing the brands turnaround strategy is on track. Operating profit continues a promising trajectory beating expectations due to better inventory positioning and tighter controls on costs.”

Looking ahead, Burberry said it expects adjusted operating profit for the full year to be in line with mark estimates, adding that it is confident in its long-term strategy as it approaches its 170th anniversary.

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