Charles Tyrwhitt is expanding its partnership with the British Heart Foundation (BHF), taking its clothing donation initiative online from today (5 January).
The company’s “Tyrwhitt takeback” scheme, which was previously only available in-store and limited to shirts and suits, is now accessible to customers across the UK online through a donations portal.
For the first time, donations can include any type of men’s clothing, footwear, or accessories from any brand.
Related Story
The menswear retailer is providing a discount code to anyone who donates through the scheme to support those who engage with the initiative.
Charles Tyrwhitt chief sales and marketing officer Joe Irons said: “The Tyrwhitt takeback scheme has already made a real difference, and taking it online takes it even further.
“It’s now easier than ever for customers to keep clothing in circulation and support the British Heart Foundation’s incredible work.
“We’re really proud of what we’ve achieved together, with over £4 million raised and tonnes of clothing kept out of landfill, and this next step means we can make an even bigger impact.”
Click here to sign up to Retail Gazette‘s free daily email newsletter
