Frasers Group has updated its customer loyalty offering, integrating Sports Direct membership into Frasers Plus to create one unified, rewards platform.
Frasers Plus forms the firm’s FCA-regulated credit payment account, which rewards customers every time they shop across the Frasers Group portfolio and its partner retailers.
With its new integration, which launches in February, Frasers Plus users will gain access to “greater rewards” with “more exclusive benefits and personalised offers,” the company said.
The move marks a “new chapter” in the company’s digital elevation, according to Frasers, as it “unifies Sports Direct membership’s loyalty and rewards offerings under Frasers Plus”.
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The integration “simplifies the customer shopping experience” across Frasers’ portfolio and 16 partner retailers, “providing a single destination for rewards, personalised offers, and flexible payment options in the Frasers Plus app,” Frasers said.
Frasers Group financial services managing director David Twigg said: “This is an exciting step forward for Frasers Plus.
“By integrating Frasers Group’s existing loyalty offerings under Frasers Plus, we’re building on important learnings from the past year about how our customers like to shop and streamlining the customer experience to deliver a more powerful, personalised, and cohesive rewards proposition across the full Frasers Group portfolio and partner retailers.”
He added: “This new chapter will bring engaged Frasers Plus users unparalleled flexibility and value, earning points and benefits as they spend.”
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