Harvey Nichols is overhauling its loyalty programme as “part of its ongoing transformation”, to introduce a new visual identity, revised tier structure and greater rewards.
Launching in late January 2026, the updated scheme has been redesigned to reflect changing customer shopping habits.
Following feedback, Harvey Nichols said it will replace selectable rewards with fixed benefits at each tier, “designed to deliver a clearer and more consistent experience.”
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Under the new structure, entry-level Tier 1 members will earn two points for every £1 spent, doubling the previous reward rate and allowing customers to be better rewarded from the start of their membership.
Higher tiers will also feature defined benefits, though full details have yet to be confirmed.
Harvey Nichols is not the only retailer to revamp its loyalty scheme in recent months. Last September, fellow department store Fenwick launched its first-ever loyalty programme, supported by a multi-channel campaign under the banner “earn your stripes.”
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