Discount retailer Poundland confirmed the end of its restructuring-related store closure programme and the return of in-house designed PEP&CO clothing to stores across the UK and Ireland.
For the financial year, ending 28 December, Poundland delivered earnings before interest, taxes, depreciation, and amortisation (EBITDA) of £17.3m, £8.4m ahead of the same period last year and in line with the budget shared with suppliers.
The business said progress is already visible following fundamental changes to its pricing, store estate and operating model.
As part of its turnaround, Poundland has refocused its grocery offer around simpler ranges and lower prices, with around 60% of grocery items now priced at traditional £1 price point.
Like-for-like (LFL) unit volumes rose 9% across revamped FMCG ranges, with wider business volumes up 2%.
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The company has completed its store consolidation programme, ending 2025 with 651 stores, down from around 800 prior to restructuring. Poundland said any future closures would be part of normal lease activity rather than restructuring.
PEP&CO clothing will return to all UK Poundland and Irish Dealz stores from next week, with 90% of items priced below £10 and 45% below £5.
It is understood adult clothing will fully revert to PEP&CO branding by the end of January, with kids’ and baby ranges following in February.
From next week, Poundland will launch a nationwide advertising campaign highlighting its everyday value pricing, focused on £1 items and avoiding loyalty schemes or short-term promotions.
“While there’s been significant progress as we re-focus and re-energise the business with lower prices and a sharper offer, we know we still have much to do,” said Poundland managing director Barry Williams.
“That’s why our focus in 2026 will be on delivering the kind of ranges and price simplicity our customers want right across the store,” he added.
Poundland has also announced a new partnership with the Retail Trust to support colleague wellbeing, offering free access to services including counselling, financial aid and a 24-hour helpline.
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