Primark is introducing its largest ever activewear range, designed to take shoppers “seamlessly from workouts to everyday life”.
Launching this week across women’s, men’s and kidswear, prices for the collection start from £2.50 for accessories and £4.50 for activewear.
The 240-piece collection is Primark’s most advanced activewear offer to date, according to the retailer, combining “fresh styles with innovative new fabrics across leggings, tops, hoodies, running layers and more”.
The range also expands into lifestyle pieces, accessories and beauty for the first time.
The collection will be available in all Primark stores across 18 countries and via click and collect in the UK.
The activewear range features four new technical fabrics designed to support different types of movement: seamfree, buttery soft, smooth support and body (sculpt).
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It launches alongside the company’s new campaign “Every Move Counts” which celebrates “the joy of everyday movement”. The campaign is fronted by singer Rita Ora and musician Krept.
Primark chief product officer Steve Lawton said: “Our biggest and innovative activewear launch to date, this is truly what Primark does best.
“Just like we’ve done for decades with fashion, we’re democratising activewear by bringing the very best innovation and fabrication but pricing no-one out.
“Primark is built on the belief that you shouldn’t have to spend more to look and feel good – and activewear, which millions of our customers wear every day, is the perfect example.”
He added: “With this collection, we’ve combined great style with the latest innovative fabric technology and made it possible at Primark prices.
“From the fit and feel to the colours and performance, these pieces stand up against options costing many times more.
“Whether you’re heading to the gym, the high street or just moving through everyday life, this range is for everyone, and every budget, however they choose to move.”
The news comes after George at Asda signed media personality Ashley Roberts as the new face of its Gym Locker activewear collection last week.
The partnership unites Roberts’ love of fitness and fashion with “high-performance, affordable activewear designed for real life,” according to the business.
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