Homeware retailer ProCook saw sales rise in its latest third quarter, as it saw “record peak season trading and significant market share gains”.

Total revenues jumped 28% to £32.8m for the 12 weeks ended 4 January, while like for like sales increased 17.2%.

Retail revenue grew 26.8%, benefitting from the tenth consecutive quarter of like for like growth (9.1%) and the impact of new store openings.

Additionally, ecommerce sales increased 30%, which the business said reflected like for like growth of 28.9% driven by “significant growth” in traffic and average order values.

ProCook also noted that it outperformed the UK kitchenware market, including kitchen electricals, by approximately 30%pts, as it continued to invest in growing its share of the market.

The business also opened four new stores over the quarter, taking its total retail estate to 75 shops.

ProCook CEO Lee Tappenden said: “The group’s excellent peak season trading performance has built on our strong momentum resulting in our ninth consecutive quarter of growth, with substantial like for like revenue growth in both retail and ecommerce channels. 

“These results reflect strong execution of our strategy and the outstanding customer focus and commitment demonstrated by our colleagues.”

Looking ahead, the brand said it was on track to deliver a “strong full year performance,” with revenue and cash generation anticipated to be “slightly ahead of market expectations”. Operating profit and PBT, excluding impacts of FX movements, was also anticipated to be in line with market expectations.

Tappenden added: “Continued disciplined investment is supporting our results, enabling us to significantly outperform the market and capture increased share, with our active customer base growing to new heights driven by record new customer acquisition as more customers discover our brand for the first time and enjoy our award-winning quality products and excellent-rated service.

“These results, together with our expanding retail footprint and our enhanced product offering which is clearly resonating with consumers, mean we are confident in delivering a strong full year performance. We are firmly on track to achieve our medium-term ambition of 100 UK retail stores, £100m revenue and 10% operating profit margin.”

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