Amazon has increased its Iceland grocery partnership, to include cities such as Belfast, Cardiff, Edinburgh and Nottingham.
The rollout, which forms part of Amazon’s wider grocery push with Iceland, Morrisons and Co-op, will see customers across the country able to buy thousands of Iceland products via Amazon, with delivery in as fast as 60 minutes.
The online giant said that in 2026 it is on track to more than double the number of UK Prime members who have access to three or more online grocery delivery options, reaching more than 80% of Prime members with access to at least one grocery partner.
It added that millions of UK shoppers already use Amazon for grocery and household essentials through Amazon.co.uk, Amazon Fresh, Whole Foods Market and third-party partners, with the platform now offering more than two million grocery and household products, spanning cupboard staples, fresh food, cleaning and beauty.
Related Story
The expansion follows the recent launch of Amazon Now, which delivers thousands of grocery and household products in around 30 minutes or less in eligible London postcodes.
“We’re continually working to give customers more choice, value and flexibility in how they shop for groceries,” said Amazon Grocery Partnerships director Russell Jones.
“More customers across the UK can now choose from a wide range of Iceland groceries and household essentials, with a range of convenient, fast delivery options.”
Iceland Foods CEO Tarsem Dhaliwal added: “This extension of our partnership with Amazon means that we can serve even more communities nationwide with Iceland’s quality products, all with the convenience of Amazon’s shopping experience.
“For Northern Ireland in particular, we’re proud to be the first grocery partner to offer a service like this through Amazon’s platform.”
The move follows Amazon in September confirming it was to shut all 19 of its Fresh sites, as it plans to turn five of them into Whole Foods Market stores.
Forming a part of the e-commerce giant’s broader revamp of its UK grocery operations, earlier this week it was revealed that Tesco would be expanding its own express stores after purchasing five former Amazon Fresh sites.
Click here to sign up to Retail Gazette‘s free daily email newsletter
