Online marketplace Asos is bringing its Face + Body category to life with an immersive pop‑up in Bloomsbury, London.
The initiative invites customers to discover the ecommerce giant’s biggest viral products, cult favourites and exclusive bundles under one roof.
Launching on Saturday (14 February), House of Face + Body builds on the category’s momentum, with Face + Body witnessing “standout growth” over the past year, including triple-digit gains in Korean Beauty, according to Asos.
The business has recently expanded its line‑up with 30 new brands, from “TikTok‑famous Gisou to fast‑growing Korean favourites like Laneige”.
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Designed as a “beauty playground,” the pop‑up will showcase brands such as Charlotte Tilbury, Gisou, Kiko Milano, Kylie Cosmetics and Sol de Janeiro.
Alongside this, the pop-up will deliver a series of hands-on activations.
These include a Laneige “at-home facial” station, a Kiko Milano lip bar, a Marc Jacobs fragrance walk‑through, Gisou’s viral honey-infused haircare and Kylie Cosmetics’ cosmic 2.0 eau de parfum on show, and an Asos gift shop.
Asos director of Face + Body Bernadette Sullivan said: House of Face + Body is designed for beauty lovers who want to get hands-on, to swatch, smell, test and discover.
“It’s a celebration of the brands and products our customers are obsessed with, brought together in one immersive space.”
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