Gymshark has named Carly Natalizia as its new chief commercial officer (CCO).
Moving from her existing role of chief digital officer, Natalizia is set to continue reporting directly to the brand’s founder and CEO Ben Francis.
In her new position, Natalizia will oversee the sportswear retailer’s “ongoing journey to becoming a fully omnichannel business,” Gymshark said, including introducing new products and scaling new business channels.
She will also “continue to lead the ongoing optimisation of Gymshark’s digital journey to better serve its community”.
Natalizia said: “In the four years I’ve been at Gymshark, the company has experienced a huge amount of growth and transformation, and has provided the perfect environment for me to do the same.
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“Since joining the cohort of chiefs two years ago, and now stepping into the role of chief commercial officer, I am so proud to be able to evolve in sync with the brand.”
She added: “The opportunity to oversee our commercial activities, as we continue on our journey to become a wholly omnichannel brand, while not losing that critical digital experience, is something I’m wildly passionate about.”
Francis said: “During Carly’s four-year tenure at Gymshark, first as VP of marketing and, more recently, as chief digital officer; she has made an exceptional contribution for which I am extremely grateful.
“She brings a unique and highly valuable perspective, combining unrivalled digital expertise with a deep understanding of our customers.”
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