Missguided fashion group Sumwon Studios saw sales triple in its latest annual results.
The organisation’s full-year net sales soared to £235m ($300m) in 2025, from £78m ($100m) the year prior.
The business said that its units sold shot up 225% to 25m over the period.
Sumwon Studios said that its performance had been driven by responding directly to real-time shopper demand, enabling it to expand efficiently while keeping a focus on profitable growth.
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Moving forward, the company said that it planned to continue investing in talent, technology and brand development as it increased growth in its brands and channels globally.
Sumwon Studios founder Nitin Passi said: “Sumwon Studios was built with a long-term vision to create a next-generation fashion group designed for how brands are built and scaled today.
“That means moving with speed, staying close to the customer, and executing with discipline.”
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