Coca-Cola has relaunched Zero Caffeine Zero Sugar in Great Britain with a refreshed black and gold pack design as it looks to tap into evening consumption occasions and broaden the drink’s appeal among shoppers moderating their caffeine intake.
The updated product is now rolling out across shelves in Great Britain following its global launch, with Coca-Cola positioning the relaunch around dinner, post-work and winding-down occasions.
The softer, more premium black and gold design is intended to give the product stronger standout on shelf, while also reinforcing its role as a more sophisticated option for later in the day.
Coca-Cola said the relaunch responds to growing demand from consumers for drinks that fit more mindful evening routines, while still delivering the familiar Coca-Cola taste.
Charlotte Butt, senior brand manager for Coca-Cola Great Britain, said: “We know that Brits really value their evening moments, from catching up on the latest TV series, unwinding after a gym class, or simply enjoying dinner with friends, and are increasingly seeking choices that complement their desire for mindful enjoyment.
“Our relaunched Coca-Cola Zero Caffeine Zero Sugar is specifically designed to meet this demand, offering a delicious and caffeine-free beverage that perfectly suits a variety of evening occasions.”
She added: “This relaunch is more than just a new look; it’s an invitation to experience evenings in a whole new way.”
Coca-Cola Europacific Partners said the drink is growing strongly, with Coca-Cola Zero Sugar Zero Caffeine up 36 per cent and now worth almost £10m.
Rob Yeomans, vice-president of commercial development at Coca-Cola Europacific Partners GB, said the relaunch was about driving new drinking occasions and building basket spend among existing cola shoppers.
He said: “This is about building the repertoire of heavier shoppers by targeting incremental occasions, later in the day, while removing barriers to entry for those who are interested in colas but keen to moderate their caffeine intake.”
Yeomans added that the redesign would also help strengthen navigation across the wider Coca-Cola range by giving the variant clearer visual differentiation on fixture.
To support the relaunch, Coca-Cola Zero Caffeine Zero Sugar has also partnered with upcoming video game 007 First Light in a promotion running from April to May 2026.
Limited-edition packs will feature QR codes linking to competitions via the Coca-Cola app, with prizes including customised 007 consoles and in-game content.
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